THE DIFFERENCE BETWEEN TRADITIONAL MARKETING AND DIGITAL MARKETING: ALL YOU NEED TO KNOW!
As a Digital Marketing Strategist in Kasaragod, in this article, I will be writing the difference between traditional marketing and digital marketing.
TRADITIONAL MARKETING:
- 10–15 years ago there were no smartphones or computers. It’s hard to imagine now, but life was more difficult then.
- People used newspapers, radio, and magazines for information, news, and entertainment, spending most of their time with these forms of media.
- Business owners and marketers mainly use these platforms for marketing and advertising. Small businesses that couldn’t afford to use face-to-face interactions, banners, and brochures for marketing.
- So, the marketing that is done traditionally is called traditional marketing.
DIGITAL MARKETING:
- Let’s take our example here, how many hours do we use our mobile phones per day? Searching on Google, reading articles, YouTube, Netflix, Facebook, and Instagram, listening to podcasts, playing games, and many more based on interest.
- Digital Marketing is a form of marketing for promoting and selling products or services on the Internet. It leverages different online marketing channels like search engines, social media platforms, and email to search your target audience.
- It helps people interact and build trust with your brand. The important digital marketing types include SEO, website marketing, content marketing, PPC advertising, social media marketing, email marketing, and affiliate marketing.
SIGNIFICANCE OF DIGITAL MARKETING:
- It is a cost-effective method.
- It helps in increasing brand visibility.
- It reaches the target audience.
- It understands your potential customers.
- It helps in increasing revenue.
- It increases website traffic.